OOH & Digital Marketing Agency in Canada

Email Marketing

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Service Overview

Email marketing is the process of sending targeted messages to a list of contacts in order to nurture relationships, build trust, and ultimately drive conversions. It is one of the most personalized and direct forms of communication with your audience. At Vision 2020 Group, we specialize in creating customized email campaigns that speak directly to your audience’s needs, deliver high engagement, and foster long-term loyalty.

Whether you’re aiming to increase sales, nurture leads, or retain customers, we focus on creating email marketing strategies that are targeted, relevant, and effective. From welcome series and abandoned cart emails to monthly newsletters and re-engagement campaigns, our team ensures every email delivers value, aligns with your overall marketing goals, and drives measurable results.

How We Make It Work

Our approach to email marketing is data-driven and built to maximize open rates, click-through rates (CTR), and ultimately, conversions. Here’s how we make it work:

List Building & Segmentation

- We focus on growing your email list through lead magnets, gated content, and website sign-up forms. The bigger and more relevant your list, the higher the potential for conversions.
- We segment your email list based on key factors such as demographics, interests, behaviors, and previous interactions. By segmenting your list, we ensure that your emails are highly targeted and tailored to specific audiences.

Campaign Strategy & Goal Setting

- We work with you to define clear campaign objectives, whether it’s driving sales, increasing engagement, promoting a new product, or re-engaging inactive subscribers.
- We create a content calendar that aligns with your marketing goals and seasonal trends, ensuring you send the right message at the right time. This includes defining frequency and optimal sending times to avoid email fatigue and maximize opens.

Email Design & Personalization

- We craft visually appealing and mobile-responsive email designs that reflect your brand's identity and engage your audience.
- Personalization is key. We use customer data to personalize subject lines, email body content, product recommendations, and CTAs to increase relevance and engagement. This makes emails feel more personal and impactful, driving higher response rates.

Automation & Drip Campaigns

- We create automated email workflows such as welcome emails, abandoned cart sequences, and re-engagement campaigns that work 24/7 to nurture leads and convert them into customers.
- These automated sequences are highly targeted and designed to be sent based on user actions (e.g., after someone signs up, abandons their cart, or clicks on a specific link in a previous email).

A/B Testing & Optimization

- To continually improve performance, we conduct A/B testing on various elements of your emails—such as subject lines, CTAs, images, and send times—to see what resonates most with your audience.
- We use the data to optimize each email campaign, ensuring we achieve higher open rates, click-through rates, and conversions.

Analytics & Reporting

- We track and measure the performance of each email campaign using key metrics like open rate, CTR, conversion rate, and unsubscribe rate.
- We provide you with detailed reports that analyze the success of the campaign, identify areas for improvement, and optimize future campaigns for better results.

List Hygiene & Compliance

- We focus on maintaining a clean, engaged email list by periodically removing inactive subscribers and ensuring GDPR compliance. Keeping your list healthy and compliant helps improve deliverability and keeps your audience engaged.

Dynamic Content & Advanced Personalization

- We incorporate dynamic content to make emails more relevant to each recipient based on their interests, past purchases, or browsing behavior. This helps make every email feel unique and tailored to the individual, increasing engagement and conversions.

Recent Results

We recently executed an email marketing campaign for an e-commerce beauty brand that was looking to drive repeat purchases and improve customer retention.

Challenge:
The client was struggling to re-engage previous customers who had made a purchase but hadn’t returned for repeat buys. Their existing email campaigns had low open rates and minimal conversions, leading to poor ROI on their email marketing efforts.

What We Did:

Segmentation & List Hygiene: We segmented the client’s list based on customer behavior, dividing it into categories like first-time buyers, repeat customers, and inactive customers. This allowed us to send highly targeted messages.

Automated Drip Campaigns: We created a series of automated email sequences:

- A Welcome Series for new subscribers to introduce the brand and encourage first purchases.
- A Post-purchase Email with cross-sell recommendations based on previous purchases.
- An Abandoned Cart Sequence to remind users of their abandoned carts and offer a time-limited discount.
- A Re-engagement Campaign targeting customers who hadn’t purchased in the last 3 months, offering them a special promotion to bring them back.

Personalization & Dynamic Content: We personalized subject lines and email copy, and used dynamic content to recommend products based on previous purchases and browsing behavior.

A/B Testing: We tested different subject lines and CTAs for the abandoned cart emails, determining that offering a 10% discount resulted in a 30% higher conversion rate than simply reminding users of their abandoned carts.

The Outcome:

Email open rates increased by 24% after optimizing subject lines and personalization tactics.
CTR increased by 35% with improved content and targeting.
The abandoned cart sequence generated an 18% increase in conversions compared to the previous month.
Repeat purchase rate grew by 25% after implementing the post-purchase email with product recommendations.
Revenue from email marketing increased by 38% over the course of the quarter.

This campaign not only increased customer retention but also boosted the client’s sales, showing that well-targeted, personalized email marketing can drive measurable growth.

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